BMW drops innovative i3 electric car, ahead of more mass-market EVs
Production of the i3 for the U.S. is scheduled to end in July, BMW Blog reported last week, citing a dealer bulletin. That has now been confirmed by BMW North America.
"We can confirm that U.S. production of the BMW i3 will end in July 2021," BMW spokesperson Oleg Satanovsky told Green Car Reports. "This is for all i3 models."
Satanovsky added that he couldn't comment on plans for other markets.
Launched in 2013 as BMW's first attempt at a mass-market electric car, the i3 was truly innovative, sporting carbon fiber-reinforced plastic and aluminum construction, and novel battery packaging. Unlike most other EVs, the i3 departed from automotive-industry norms in every way, rather than just the powertrain.
However, the unorthodox design didn't lead to massive sales. The i3 was no sales failure (over 200,000 have been built), but it was not a true mass-market vehicle either.
This is an about-face from what BMW had previously said, as the i3 was due to get yet another battery upgrade in 2021.
BMW did, however, say in 2019 that the range-extended i3 REx was going out of production soon—even for the U.S., where it was slated to hang on longer than other markets.